The skin care market is a multi-billion dollar industry. In fact, the global skin care industry is estimated to reach $121 billion in 2016. And in the United States, the skin care market will reach nearly $11 billion by 2018. The market isn’t showing signs of slowing down anytime soon.
In 2014, the number one skin care brand in the U.S. was Olay Regenerist, an anti-aging brand. Total sales in 2014 alone reached $103 million. While anti-aging products tend to be the most popular, young consumers are starting to become more aware of their skin care needs and the value in quality products. Skin care awareness and consciousness are some of the driving forces behind the skin care industry.
What Does “The Skin Care Industry” Include:
- Body care
- Facial care
- Hand care
- Make up products
5 Reasons to Private Label Skin Care Products
Isn’t it time you see some of the benefits from this growing industry? Here you’ll find the top 5 reasons you should private label skin care products and get a piece of the market pie.
Build Your Own brand
Private labeling skin care products can help make your dreams of seeing your own brand on the shelves next to popular competitors a reality. You can market your own image, name, and logo to help your product stand out from the myriad of other products consumers have to choose from.
Private labeling offers low minimums on a wide variety of skin care products. You can customize your formulation with essential oils or unique fragrances, beautiful labels, or quality packaging. Your own line of custom cosmetic products is certainly within reach with formulations unique to your brand. Below are some of the most popular skin care products to private label.
High Customer Demand
If you can’t keep up with customer demand or you don’t have the space to manufacture yourself, private labeling is the solution. You may also run into the problem of not being able to make products by law where you are, without the proper licensing. Having a private label company do the work for you allows you to run your business legally.
Private labeling usually has no or low minimums. If you want to expand your product line or need to keep up with a holiday rush, private labeling can help you do so inexpensively. You can easily expand your product line, without having to worry about making the products yourself.
Low start-up costs
Private labeling allows you to market pre-tested, pre-manufactured products as your own. There’s a low start-up cost and the private label manufacturer’s experience limits your risk. Lower start-up costs and smaller risk means a higher profit margin and better inventory control for you.
Why Private Label Skin Care Products
There are a lot of reasons to invest in the skincare industry and this article has simply laid out just five great reasons to private label your own skin care products. The industry is continuing to grow as consumers seek to find better solutions to combat mother nature. What are your reasons to get started in this industry? An overwhelming passion for beauty? Let us know on your favorite social media site or in the comments below.